In a move that underscores the importance of technological advancement in the printing industry, CMYKhub has made a strategic investment by acquiring the swissQprint Impala 5. This purchase, facilitated by Pozitive sign & graphic supplies, signifies a significant upgrade for CMYKhub's Brisbane site, replacing an aging Impala 2 that has served as the backbone of their wide-format production for nearly a decade.
The Decision to Upgrade
Alex Jell, the Brisbane hub manager at CMYKhub, attributes the decision to reinvest in swissQprint to nearly a decade of positive experiences with the brand. The Impala 2, according to Jell, has been an indispensable workhorse, reliably producing high-quality rigid and roll-to-roll wide-format work. This longevity and reliability are key factors in CMYKhub's decision to stay loyal to the swissQprint platform.
Productivity and Quality: A Balanced Upgrade
The Impala 5 offers a substantial boost in productivity without compromising the print quality and versatility that CMYKhub values. As Jell notes, the increased speed and capacity are crucial for meeting the growing demands of their trade customers in Queensland. The simplicity, ease of maintenance, and reliability of the Impala series are also highlighted as key advantages, especially in high-volume, time-sensitive production environments.
A Strategic Investment for Growth
Alan Nankervis, CMYKhub's national wide-format and workflow manager, emphasizes that the decision to stick with swissQprint aligns with their overall equipment investment strategy. The Impala 5 not only provides increased speed and quality but also supports CMYKhub's commitment to offering local trade customers enhanced capabilities as their businesses expand and turnaround expectations rise.
Strengthening Industry Partnerships
The purchase of the Impala 5 further solidifies CMYKhub's relationship with Pozitive, following their recent investment in Summa cutting equipment. Phil Trumble, managing director of Pozitive, sees this as a natural progression, reflecting CMYKhub's confidence in the swissQprint platform and their understanding of the equipment's capabilities. This partnership is a testament to the importance of industry relationships and the role they play in facilitating technological advancements and business growth.
Conclusion: Embracing Technological Progress
CMYKhub's acquisition of the Impala 5 is a strategic move that underscores the company's commitment to staying at the forefront of wide-format printing technology. By investing in equipment that offers increased speed, capacity, and quality, CMYKhub is not only future-proofing its operations but also ensuring it can continue to meet the evolving needs of its customers. This upgrade is a clear demonstration of how businesses can leverage technological advancements to stay competitive and drive growth.
