Hormonal Changes and Identity: Canadian Women's Experiences | Michele Romanow (2026)

Hormonal health is a complex and often overlooked issue for Canadian women, impacting not just their physical well-being but also their identity, confidence, and relationships. A recent Leger survey commissioned by Science&Humans, a leading Canadian hormone health platform, sheds light on the emotional and psychological toll of hormone health, revealing that nearly 6 in 10 women (59%) say hormonal changes have impacted their sense of identity. This finding is at the heart of the 'Who Am I?' campaign, led by Michele Romanow, a prominent tech entrepreneur and brand ambassador for Science&Humans. The campaign aims to challenge the stigma surrounding hormone health, encourage open conversations, and empower women to seek support during hormonal transitions.

The survey's results are particularly striking, as they indicate that these experiences often begin early in life. A significant portion of women aged 18-24 (43%) reported feeling most unsure of their identity during their teenage years due to hormonal changes. This highlights the critical need for early intervention and support.

One of the most concerning aspects of the survey is the gap between women's experiences and the support they receive within the healthcare system. Many women feel dismissed or unsupported, which makes it even harder to openly discuss their concerns with healthcare providers. The survey reveals that:

  • 52% of women face barriers when seeking hormone care.
  • 41% feel dismissed or unheard, making it challenging to communicate effectively with healthcare providers.
  • 29% were told their symptoms were simply 'normal aging'.
  • 32% are not informed about the impact of hormones on their health.
  • Over 8 in 10 women (81%) believe healthcare providers need better training and resources in hormone health.

These findings underscore the urgent need for improved healthcare support and awareness. Women are often left to tolerate symptoms that affect every aspect of their lives, from energy and mood to relationships and self-perception. The campaign's goal, as Romanow emphasizes, is to make these conversations more visible, informed, and less stigmatized.

The impact of hormonal changes is not limited to adolescence and perimenopause. Conditions like PCOS (Polycystic Ovary Syndrome) can also significantly affect women's confidence and sense of self across different life stages. The survey highlights the need for a comprehensive understanding of hormone health and its impact on women's lives.

Science&Humans, through its integrative approach, aims to bridge the gap between clinical expertise, technology, and data to provide tailored hormone care. By bringing visibility to the experiences of women who have historically endured these challenges in silence, the platform hopes to reshape the national conversation around hormone care and advocate for more informed, compassionate support.

In conclusion, the survey's findings underscore the profound emotional and psychological impact of hormonal changes on Canadian women. It is crucial to address the stigma, improve healthcare support, and raise awareness to ensure that women receive the understanding and assistance they need during these challenging times. The 'Who Am I?' campaign is a significant step in the right direction, offering a platform for women to share their stories and seek the support they deserve.

Hormonal Changes and Identity: Canadian Women's Experiences | Michele Romanow (2026)

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